Project Overview
FNC Prestige
Visual Design
The site uses a bold, modern, and “prestige” aesthetic. The design is clean and assertive, likely using a dark, professional color palette (like black and white) to make the high-quality car photography stand out. The typography is a key design choice, with a strong, stylized, and modern font for headings that grabs attention and reinforces the high-end brand identity.
User Experience
The user journey is designed to build desire and remove barriers to purchase.
- Trust Signals: The homepage immediately builds credibility by displaying key metrics like “Years of Experience” and “Customer Satisfaction.”
- Clear Value Proposition: The “Prestige Motoring” section clearly articulates the brand’s philosophy, connecting car ownership with lifestyle and success.
- Lead Generation Funnel: The site strategically funnels users from browsing to action with two prominent, high-value CTAs: “Test Drive” and “Need Car Finance.”
Project Objective
To design a high-end, professional website for FNC Prestige, a prestige car dealership in Oakleigh South. The primary goals were to establish the brand as a leader in luxury auto sales, showcase their inventory, and generate qualified leads for test drives and financing.
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Key Features
- Impactful Hero Section: A dynamic hero, likely a full-width image slider, that immediately showcases the luxury vehicles.
- Dedicated Lead-Gen Blocks: Instead of just one contact form, the design features two distinct, purpose-driven sections for “Book A Test Drive” and “Need Car Finance,” directing users to the specific action they need.
- Inventory Showcase: A “Current Stock” page (visible in the navigation) is a critical feature, allowing users to browse the available high-end vehicles, which is the site’s primary product.
- Brand Storytelling: The “Prestige Motoring” section effectively sells the experience and status of owning a prestige car, not just the car itself.
- Professional Footer: A comprehensive footer includes all essential business details: trading hours, address (“Find Us Here”), phone number, and links to professional pages (FAQs, T&Cs, Privacy), reinforcing the company’s legitimacy.
Outcome
The website functions as a 24/7 digital showroom that perfectly captures the FNC Prestige brand. It successfully balances a high-end, luxury feel with clear, functional pathways
Target Audience
The website targets high-net-worth individuals and car enthusiasts who view a vehicle as a “symbol of success.” This audience expects a premium, seamless digital experience that mirrors the quality of the cars they wish to purchase.
