How Healthy
Is Your Site?
SCAN INITIATED: READY BELOW
SEO
SPEED
DESIGN
CONTENT
CONTACTS
SAFETY
ANALYSING
OWS_SCAN_001
Website Audit Questionnaire
Identify Your
Identify Your
websites Weak Spots
Answer honestly across seven key areas—design, usability, SEO, performance, security, and ownership—and get an instant health score with clear next steps.
Audit tool live & ready
What this questionnaire covers
A structured self-assessment designed to surface the gaps holding your website back. No technical knowledge required, just your honest observations.
- Design & First Impressions
- Content & Brand Message
- Conversion & User Experience
- SEO & Discoverability
- Performance & Speed
- Security & Trust
- Ownership & Control
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Begin below
Step 1 of 4
About You
Start with the core details so the results and follow-up can be tailored properly.
Full Name *
Please enter your full name.
Business Name
Email Address *
Please enter a valid email address.
Phone Number *
Please enter a phone number.
Industry
Estimated Monthly Budget *
Please choose a budget range.
Step 2 of 4
Your Current Website
Tell us a bit about how your website works right now.
Website URL (optional)
How do you feel about your website?
How easy is it to change text or photos?
Who looks after your website right now?
How fast does it load on mobile phones?
Timeline / Urgency
Any of these common problems? (select all that apply)
Broken Links
404 Errors
Loads Slowly
Hard to Edit
Ugly on Phones
Security Warnings
Get Spammed Often
Outdated Design
No SSL Lock Icon
+ Other
Step 3 of 4
Your Future Goals
Tell us what you want your website to achieve for your business.
If you could wave a magic wand, what would your website do? (select all that apply)
Get More Phone Calls & Enquiries
Sell Products Online
Make Us Look More Professional
Refresh the Dated Design
Rank Higher on Google
Make Updates Easier for Me
Let Clients Book Times Online
+ Other
How do customers currently find you? (select all that apply)
Google Search
Google Maps
Word of Mouth
Paid Ads
Social Media
Referrals / Partners
Email Marketing
+ Other
Biggest frustration right now
Approximate monthly website traffic
What analytics / tracking do you use?
Anything else we should know?
Step 4 of 4
Review & Start Audit
Check your answers, then begin the interactive audit checklist.
Audit 1 of 7
Design & First Impressions
Tick each item that is already true on your current website.
The design feels modern and professional.
Your site looks current and builds trust at first glance.
Brand colours, fonts, and imagery feel consistent.
Visitors get a cohesive brand impression across the site.
The layout feels clean and easy to scan.
Headings, spacing, and sections help people absorb the page quickly.
Audit 2 of 7
Content & Brand Message
Assess how clearly the site explains what you do and why someone should trust you.
It is immediately clear what the business offers.
A first-time visitor can understand the offer within seconds.
The copy speaks to the right audience.
It addresses customer pain points, not just features.
There is strong trust content on key pages.
Examples include testimonials, reviews, case studies, credentials, or guarantees.
Audit 3 of 7
Conversion & User Experience
Focus on whether users can take action easily and move through the site without friction.
Calls to action are obvious and repeated where needed.
Visitors always know the next step, such as call, enquire, or book.
The site is easy to use on mobile devices.
Menus, buttons, forms, and spacing work well on smaller screens.
Forms and contact options feel simple and low-friction.
Users can reach out quickly without unnecessary barriers.
Audit 4 of 7
SEO & Visibility
Check the foundations that help search engines and local customers find your business.
Each key page targets a clear topic or service.
Pages are not vague or trying to rank for everything at once.
Page titles and headings appear well structured.
Important pages have strong headings and search-friendly titles.
The website supports local or organic discovery.
Examples include suburb pages, service pages, blog content, or map relevance.
Audit 5 of 7
Performance
These items measure how responsive and reliable the website feels.
Important pages load quickly enough.
Visitors are not waiting long for content to appear.
Images and media feel optimised.
The site does not appear bloated by oversized files or cluttered assets.
The site appears stable and technically reliable.
There are no obvious breakages, missing sections, or glitchy experiences.
Audit 6 of 7
Security & Trust
Check whether visitors and owners would feel safe using and maintaining the website.
The site uses HTTPS securely.
Visitors do not see browser security warnings.
You feel confident the site is maintained and updated.
Plugins, software, and hosting are not left unattended.
The site presents clear trust signals.
Policies, credentials, secure forms, and transparent contact details are visible.
Audit 7 of 7
Ownership & Control
This final section checks whether your business actually controls the digital asset.
You have access to hosting, domain, and core website accounts.
No single external party fully controls access to the website.
You could update or hand over the site without major friction.
The setup is not locked down or dependent on one unavailable person.
The website feels like a business asset, not a liability.
You know what it is doing, what it costs, and whether it is helping growth.
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out of 100
Calculating…
Your website health snapshot will appear here.
Score by Category
Design
0%
Content
0%
Conversion
0%
SEO
0%
Performance
0%
Security
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Ownership
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Review Your Score Together
Reserve Your Spot
Choose a day and time on the calendar below that works best for you, and we will have a quick, friendly chat to talk through your website results, identify your biggest blockers, and map out a clean path forward.